August 10th, 2017

carole lombard 04

What's playing at the Roxy? The scent of 'Orchids'

Specifically, "No More Orchids," Carole Lombard's second loanout to Columbia. By now she was the rare actress who felt comfortable working with the often boorish, reguarly reviled Harry Cohn. And why not? While Cohn's crass persona was the antithesis of Paramount's patriarch Adolph Zukor, Lombard received better material at Columbia's small lot at Sunset & Gower than she did at her home studio.

We're not claiming "Orchids" is a classic, but it's an effective programmer, a drama that nevertheless provided hints of the comedic Carole that was to come. Now, an artifact from that film and a legendary theater where it played has surfaced on eBay.

The house? New York's Roxy, a mammoth (5,920 seats) moviehouse on West 50th Street between Sixth and Seventh avenues in midtown Manhattan.

"Orchids" was on the bill on Dec. 20, 1932 (a Tuesday), and a program from the theater that day is now available. It's 12 pages in all; here are a few:

Oh, and for proof a Lombard picture was playing...

The program measures 5 1/4" x 8 1/4". It's said to be in "really nice" condition for an item nearly 85 years old.

Bidding begins at $9.97 and closes at 9:17 p.m. (Eastern) next Thursday. If you'd like to add this orchid to your memorabilia garden, place a bid at

The Roxy closed in the late '50s and was effectively given last rites by Gloria Swanson in a famed Life magazine photo in 1960:

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